{
  "schemaVersion": 2,
  "id": "67",
  "slug": "everyday-eatery",
  "name": "Everyday Eatery",
  "brand": "SIDE STREET / Pizza & plates",
  "family": "Small business",
  "status": "ready",
  "thesis": "Get from hungry to a clear collection order.",
  "suitableFor": [
    "Cafe",
    "Diner",
    "Pizzeria",
    "Takeaway"
  ],
  "character": "Expressive",
  "traits": {
    "composition": "red and butter-yellow menu board with large food photography",
    "navigation": "Scannable menu, quantity basket and collection order",
    "typography": "Archivo Black",
    "density": "Medium",
    "imagery": "Close food photograph with a small oven-stamp treatment",
    "surface": "Butter-yellow menu, red counter strip and bold sign-painter proportions",
    "motion": "Minimal"
  },
  "effort": "Medium",
  "definingFeatures": [
    "Scannable menu",
    "Visible prices",
    "Collection ordering"
  ],
  "adaptableChoices": [
    "Verified business content",
    "Brand and subject",
    "Equivalent licensed typefaces"
  ],
  "discovery": {
    "industries": [
      "Cafe",
      "Diner",
      "Pizzeria",
      "Takeaway"
    ],
    "visitorGoals": [
      "Order a meal"
    ],
    "conversionActions": [
      "Order for collection"
    ],
    "siteSize": "Small brochure",
    "interactionTypes": [
      "Menu filters",
      "Order basket",
      "Collection time"
    ],
    "keywords": [
      "Cafe",
      "Diner",
      "Pizzeria",
      "Takeaway",
      "Order for collection",
      "Small brochure",
      "Scannable menu",
      "Visible prices",
      "Collection ordering",
      "small business",
      "local business"
    ]
  },
  "patterns": [
    "Scannable menu",
    "Visible prices",
    "Collection ordering"
  ],
  "entryRoute": "/preview/67-everyday-eatery/start",
  "states": [
    {
      "key": "menu",
      "label": "Build your order",
      "route": "/preview/67-everyday-eatery/menu"
    },
    {
      "key": "order",
      "label": "Choose collection",
      "route": "/preview/67-everyday-eatery/order"
    }
  ],
  "referenceImages": [
    {
      "file": "/previews/67/desktop.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/67/316206de44b8d101-desktop.jpg",
      "route": "/preview/67-everyday-eatery/start",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:a88465c13c00663c48436d5fb4b88a7c90f69f8087337f642cff2a50b3f42d70",
      "sha256": "316206de44b8d10170eee488e01e35e36be1de310658fe8e4cb8d798c40c85fd",
      "fullPage": false
    },
    {
      "file": "/previews/67/mobile.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/67/ca11ee7ba69cbf62-mobile.jpg",
      "route": "/preview/67-everyday-eatery/start",
      "viewport": {
        "width": 390,
        "height": 844
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:a88465c13c00663c48436d5fb4b88a7c90f69f8087337f642cff2a50b3f42d70",
      "sha256": "ca11ee7ba69cbf62c1b86998c3be5349a83ab94f289f634c494a5693f3d83b12",
      "fullPage": false
    },
    {
      "file": "/previews/67/detail.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/67/34df0b2ef4b26fce-detail.jpg",
      "route": "/preview/67-everyday-eatery/menu",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "menu",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:a88465c13c00663c48436d5fb4b88a7c90f69f8087337f642cff2a50b3f42d70",
      "sha256": "34df0b2ef4b26fce62d34b27eb308b62aa390fd34092b0bf2b87b50986ee9bab",
      "fullPage": false
    },
    {
      "file": "/previews/67/full-page.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/67/fbc3446ca7385ce7-full-page.jpg",
      "route": "/preview/67-everyday-eatery/start",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:a88465c13c00663c48436d5fb4b88a7c90f69f8087337f642cff2a50b3f42d70",
      "sha256": "fbc3446ca7385ce7b31de7321290c0b76f68e605f8b1abb2bae4da63877a3647",
      "fullPage": true
    }
  ],
  "sourcePath": "src/designs/67-everyday-eatery",
  "neighbours": [
    "24",
    "52"
  ],
  "palette": {
    "page": "#fff4d7",
    "surface": "#ffffff",
    "ink": "#4d2723",
    "accent": "#9c3029"
  },
  "fonts": [
    "Archivo Black",
    "DM Sans"
  ],
  "brief": "**Philosophy and fit.** Get from hungry to a clear collection order. Built for cafe, diner, pizzeria, takeaway. The visitor’s next step is to order for collection.\n\n**Visual grammar.** Use a red and butter-yellow menu board with large food photography. Preserve the hierarchy of scannable menu, visible prices, collection ordering; these patterns solve this business’s actual decision, rather than supplying interchangeable decoration.\n\n**Sample and interaction.** SIDE STREET / Pizza & plates is a fictional demonstration. The entry page establishes a complete visual direction, with build your order and choose collection as supporting states. Inputs use local deterministic fixtures; no request, order, application or payment is sent.\n\n**Responsive behaviour.** On a phone, keep the primary decision first, stack facts with explicit labels, preserve the order of the workflow, and provide comfortably sized controls. Wide diagrams scale; tabular facts retain their labels.\n\n**Adaptation.** Replace the fictional brand, prices, availability, qualifications and claims with verified client information. Preserve scannable menu, visible prices, collection ordering. Use imagery to explain the place, people, work or product, with deliberate crops and honest captions. Do not turn this into a generic hero-and-card layout.\n\n**Identity and adaptation.** Use a fast, price-forward menu and a visible collection basket. The bright counter-service character and straightforward hours deliberately differ from Fine Dining’s slower seasonal narrative.",
  "scope": "Complete visual reference with local sample interactions; no production business backend.",
  "downloadUrl": "/downloads/67-everyday-eatery.zip"
}