# 54 Clinical Practice

**Philosophy and fit.** Make a first appointment feel clear and manageable. Built for dentist, physiotherapy, optometry, healthcare. The visitor’s next step is to request an appointment.

**Visual grammar.** Use a sage and ivory clinical index with generous reading space. Preserve the hierarchy of treatment directory, practitioner introduction, what to expect; these patterns solve this business’s actual decision, rather than supplying interchangeable decoration.

**Sample and interaction.** Fern Dental is a fictional demonstration. The entry page establishes a complete visual direction, with new-patient request and your first visit as supporting states. Inputs use local deterministic fixtures; no request, order, application or payment is sent.

**Responsive behaviour.** On a phone, keep the primary decision first, stack facts with explicit labels, preserve the order of the workflow, and provide comfortably sized controls. Wide diagrams scale; tabular facts retain their labels.

**Adaptation.** Replace the fictional brand, prices, availability, qualifications and claims with verified client information. Preserve treatment directory, practitioner introduction, what to expect. Use imagery to explain the place, people, work or product, with deliberate crops and honest captions. Do not turn this into a generic hero-and-card layout.

## Commercial and content patterns

- Treatment directory
- Practitioner introduction
- What to expect

## Routes

- Entry: /preview/54-clinical-practice/start
- New-patient request: /preview/54-clinical-practice/request
- Your first visit: /preview/54-clinical-practice/visit

## Reference and adaptation

- Page scope: Service site.
- Distinct composition: sage and ivory clinical index with generous reading space.
- Typography: DM Sans.
- Tokens: page #f5f8f2, ink #253f37, accent #275f50.
- Use treatment explanations, the practitioner and first-visit expectations to build confidence. Keep the clinical page quieter and more explanatory than Appointment Studio’s staff-led calendar.
- Use the native inputs and labelled states in Demo.vue as interaction references. Replace local fixtures with real validation, availability and backend behaviour in the destination application.

## Assets

All brands and fixture data are fictional. Original SVG diagrams are source-native. Commercial photos are illustrative and are documented in [asset provenance](../../../docs/COMMERCIAL_ASSETS.md); do not present them as evidence of a real business or rename a stock subject as actual staff. See the public commercial asset manifest for URLs, checksums and cropping guidance.