{
  "schemaVersion": 2,
  "id": "45",
  "slug": "raw-manifesto",
  "name": "Raw Manifesto",
  "brand": "Common Room",
  "family": "Retro & experimental",
  "status": "ready",
  "thesis": "Let language and direct access carry the entire identity.",
  "suitableFor": [
    "Culture",
    "Portfolio"
  ],
  "character": "Expressive",
  "traits": {
    "composition": "Forceful large text followed by direct document-like programme rows",
    "navigation": "Plain underlined destinations and chronological archive",
    "typography": "DM Sans",
    "density": "Medium",
    "imagery": "Typography, rules, and interface structure",
    "surface": "Bare white page, enormous black type, blue links and single rules",
    "motion": "Minimal"
  },
  "effort": "Low",
  "definingFeatures": [
    "Language carries the identity",
    "Source order is visual order",
    "Deliberate sparse hierarchy"
  ],
  "adaptableChoices": [
    "Brand and content",
    "Accent colour with verified contrast",
    "Equivalent licensed typefaces"
  ],
  "entryRoute": "/preview/45-raw-manifesto/start",
  "states": [
    {
      "key": "programme",
      "label": "Current programme",
      "route": "/preview/45-raw-manifesto/programme"
    },
    {
      "key": "contact",
      "label": "Plain contact form",
      "route": "/preview/45-raw-manifesto/contact"
    }
  ],
  "referenceImages": [
    {
      "file": "/previews/45/desktop.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/45/8bd20c740250440f-desktop.jpg",
      "route": "/preview/45-raw-manifesto/start",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:e4f3623c9bb50dd4d167886a60556ea9d94c88444e50404637b8e08c325ebb4f",
      "sha256": "8bd20c740250440f3d2392f7d60138dd4c064d6cfb5f717760550b9c39eda6dc",
      "fullPage": false
    },
    {
      "file": "/previews/45/mobile.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/45/5072685dd219ccf4-mobile.jpg",
      "route": "/preview/45-raw-manifesto/start",
      "viewport": {
        "width": 390,
        "height": 844
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:e4f3623c9bb50dd4d167886a60556ea9d94c88444e50404637b8e08c325ebb4f",
      "sha256": "5072685dd219ccf4e0e7a6fcfb383b9ef6a413a72a29d50a00afd4bea292fbbb",
      "fullPage": false
    },
    {
      "file": "/previews/45/detail.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/45/6b1df6d202834279-detail.jpg",
      "route": "/preview/45-raw-manifesto/programme",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "programme",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:e4f3623c9bb50dd4d167886a60556ea9d94c88444e50404637b8e08c325ebb4f",
      "sha256": "6b1df6d20283427938127de930ae69310b661ad05cd9201b742d42ce595843f4",
      "fullPage": false
    },
    {
      "file": "/previews/45/full-page.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/45/5b1dae68f241cf35-full-page.jpg",
      "route": "/preview/45-raw-manifesto/start",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:e4f3623c9bb50dd4d167886a60556ea9d94c88444e50404637b8e08c325ebb4f",
      "sha256": "5b1dae68f241cf35b59be29918c184685c84d687b616a36ac39d97f45ccd40fb",
      "fullPage": true
    }
  ],
  "sourcePath": "src/designs/45-raw-manifesto",
  "neighbours": [
    "44",
    "47"
  ],
  "palette": {
    "page": "#fff",
    "surface": "#fff",
    "ink": "#111",
    "accent": "#1643b8"
  },
  "fonts": [
    "DM Sans"
  ],
  "brief": "**Philosophy and fit.** Let language and direct access carry the entire identity. Suitable for artist statements, small organisations, independent publishing, and intentionally austere portfolios.\n\n**Visual grammar.** Use a near-unadorned page, exceptionally large opening text, abrupt but deliberate changes in scale, visible underlined links, and full-width rules. A standard sans serif or serif family can do all the work. Keep the palette nearly monochrome, with a single functional link colour. Navigation is an explicit line of destinations, followed by a clear document sequence.\n\n**Specimen and flow.** *Common Room* is a fictional artist-run programme. Read its opening statement, follow the current programme link, and inspect one event’s practical details. Supporting pages are a chronological archive and a plain contact page with a functional demonstration form.\n\n**Mobile and motion.** Headline sizes adapt to the available width, while body text keeps a comfortable measure. Source order is visual order. The default experience contains no animation or overlay navigation.\n\n**Identity and effort.** Preserve textual force and deliberate sparseness; avoid turning minimal styling into broken layout or quietly restoring rounded cards and sales sections. **Effort: low.**",
  "scope": "An expansive sample page with representative local interactions; no production business backend.",
  "discovery": {
    "industries": [
      "Campaign",
      "Arts",
      "Publishing"
    ],
    "visitorGoals": [
      "Read an argument"
    ],
    "conversionActions": [
      "Explore supporting material"
    ],
    "siteSize": "One page",
    "interactionTypes": [
      "Long-form reading",
      "Source links"
    ],
    "keywords": [
      "Culture",
      "Portfolio",
      "Language carries the identity",
      "Source order is visual order",
      "Deliberate sparse hierarchy"
    ]
  },
  "patterns": [
    "Language carries the identity",
    "Source order is visual order",
    "Deliberate sparse hierarchy"
  ],
  "downloadUrl": "/downloads/45-raw-manifesto.zip"
}