{
  "schemaVersion": 2,
  "id": "32",
  "slug": "pop-memphis",
  "name": "Pop Memphis",
  "brand": "Odd Objects Club",
  "family": "Playful & material",
  "status": "ready",
  "thesis": "Make browsing feel exuberant and surprising while keeping decisions predictable.",
  "suitableFor": [
    "Commerce",
    "Culture"
  ],
  "character": "Expressive",
  "traits": {
    "composition": "Playful kit composition with unequal arch, print and sculpture panels",
    "navigation": "Kit selection and an ordinary bundle builder",
    "typography": "Space Grotesk + DM Sans",
    "density": "Medium",
    "imagery": "Original CSS illustrations and graphic studies",
    "surface": "Soft material colours, independent geometric shapes and pattern-led transitions",
    "motion": "Minimal"
  },
  "effort": "Medium",
  "definingFeatures": [
    "Deliberate pattern clashes",
    "Mismatched geometric frames",
    "Predictable controls in playful surfaces"
  ],
  "adaptableChoices": [
    "Brand and content",
    "Accent colour with verified contrast",
    "Equivalent licensed typefaces"
  ],
  "entryRoute": "/preview/32-pop-memphis/start",
  "states": [
    {
      "key": "bundle",
      "label": "Customise a sample bundle",
      "route": "/preview/32-pop-memphis/bundle"
    },
    {
      "key": "gallery",
      "label": "Member projects",
      "route": "/preview/32-pop-memphis/gallery"
    }
  ],
  "referenceImages": [
    {
      "file": "/previews/32/desktop.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/32/c08418d0d078851e-desktop.jpg",
      "route": "/preview/32-pop-memphis/start",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:b77cac416f23c60b8d479885e35ef18aed386c17e6c02bfb4339e6648358f781",
      "sha256": "c08418d0d078851efd3a0956a7a7040e724a9b63fadbab65f14fe693a2aeec00",
      "fullPage": false
    },
    {
      "file": "/previews/32/mobile.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/32/4a175ede6901eda9-mobile.jpg",
      "route": "/preview/32-pop-memphis/start",
      "viewport": {
        "width": 390,
        "height": 844
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:b77cac416f23c60b8d479885e35ef18aed386c17e6c02bfb4339e6648358f781",
      "sha256": "4a175ede6901eda92aabfc2e3fb828e2ce905e7a3eb7e52afba924700865fc73",
      "fullPage": false
    },
    {
      "file": "/previews/32/detail.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/32/f2dc272e01f5d6bc-detail.jpg",
      "route": "/preview/32-pop-memphis/bundle",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "bundle",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:b77cac416f23c60b8d479885e35ef18aed386c17e6c02bfb4339e6648358f781",
      "sha256": "f2dc272e01f5d6bc24107eeaa9354d25a85ad2930f772439146338d5a33721ea",
      "fullPage": false
    },
    {
      "file": "/previews/32/full-page.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/32/8c7cd328f0309e8d-full-page.jpg",
      "route": "/preview/32-pop-memphis/start",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:b77cac416f23c60b8d479885e35ef18aed386c17e6c02bfb4339e6648358f781",
      "sha256": "8c7cd328f0309e8d6a77e1d6ae0c9d9084bcda9fec60ee10639f3ba6fe033ba0",
      "fullPage": true
    }
  ],
  "sourcePath": "src/designs/32-pop-memphis",
  "neighbours": [
    "31",
    "33"
  ],
  "palette": {
    "page": "#fff0dd",
    "surface": "#ffffff",
    "ink": "#332a44",
    "accent": "#ab4167"
  },
  "fonts": [
    "Space Grotesk",
    "DM Sans"
  ],
  "brief": "**Philosophy and fit.** Make browsing feel exuberant and surprising while keeping decisions predictable. Fits playful lifestyle brands, creative clubs, youth-oriented events, and cheerful product launches.\n\n**Visual grammar.** Offset blocks, squiggles, stipple patterns, contrasting outlines, and deliberately mismatched geometric frames provide the visual language. Lavender, mint, melon, and black carry a bold rounded display face over plain body text. Navigation stays anchored in a solid strip; patterns occupy margins and section transitions.\n\n**Specimen and flow.** *Odd Objects Club* offers fictional monthly creative kits. Explore a themed collection, inspect kit contents, and customise a sample bundle. Supporting views include a member-project gallery and a bundle summary with an incompatible-item explanation. The interaction is ordinary selection, supported by lively visual responses.\n\n**Responsive behaviour.** Offset layouts become staggered but readable vertical sections. Pattern density decreases on small screens; reduced motion removes bouncing and rotation while preserving selected-state feedback.\n\n**Identity rules.** Preserve deliberate clashes of pattern and shape. Avoid repeating identical cards, using patterns beneath body copy, or letting random rotation impair controls. **Effort: medium.**\n\n**Distinctive composition.** The kit collection uses an oversized arch, a patterned print panel, and an asymmetric sculpture panel rather than three equal outlined cards. Geometric material play and patterned transitions distinguish it from Neo Brutalist Board’s regular hard-shadow grid.",
  "scope": "An expansive sample page with representative local interactions; no production business backend.",
  "discovery": {
    "industries": [
      "Creative agency",
      "Design studio"
    ],
    "visitorGoals": [
      "Discover a creative approach"
    ],
    "conversionActions": [
      "Enquire about a project"
    ],
    "siteSize": "Portfolio & enquiry",
    "interactionTypes": [
      "Project collection",
      "Contact form"
    ],
    "keywords": [
      "Commerce",
      "Culture",
      "Deliberate pattern clashes",
      "Mismatched geometric frames",
      "Predictable controls in playful surfaces"
    ]
  },
  "patterns": [
    "Deliberate pattern clashes",
    "Mismatched geometric frames",
    "Predictable controls in playful surfaces"
  ],
  "downloadUrl": "/downloads/32-pop-memphis.zip"
}