{
  "schemaVersion": 2,
  "id": "30",
  "slug": "festival-poster",
  "name": "Festival Poster",
  "brand": "Night Signal",
  "family": "Commerce & places",
  "status": "ready",
  "thesis": "Turn a programme into a memorable public announcement.",
  "suitableFor": [
    "Events",
    "Culture"
  ],
  "character": "Expressive",
  "traits": {
    "composition": "Oversized festival announcement above a usable programme timetable",
    "navigation": "Day and venue filters with a saved itinerary",
    "typography": "Bebas Neue + DM Sans",
    "density": "Medium",
    "imagery": "Typography, rules, and interface structure",
    "surface": "Cobalt and coral poster fields, condensed typography and ruled programme rows",
    "motion": "Minimal"
  },
  "effort": "Medium",
  "definingFeatures": [
    "Poster-scale condensed type",
    "Clear programme rows under expressive fields",
    "Visible event conflicts"
  ],
  "adaptableChoices": [
    "Brand and content",
    "Accent colour with verified contrast",
    "Equivalent licensed typefaces"
  ],
  "entryRoute": "/preview/30-festival-poster/start",
  "states": [
    {
      "key": "event",
      "label": "Event and sample ticket",
      "route": "/preview/30-festival-poster/event"
    },
    {
      "key": "itinerary",
      "label": "Saved itinerary",
      "route": "/preview/30-festival-poster/itinerary"
    }
  ],
  "referenceImages": [
    {
      "file": "/previews/30/desktop.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/30/5eefb8eed58a1e4b-desktop.jpg",
      "route": "/preview/30-festival-poster/start",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:0d65249b0db6d37e5f351d0693cb662b758c9963cecc29ea46008dc690addcd2",
      "sha256": "5eefb8eed58a1e4b120c02dd26e9c9d39f144f9922823c48528d654332bf3a01",
      "fullPage": false
    },
    {
      "file": "/previews/30/mobile.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/30/cd75f4653d33cb6a-mobile.jpg",
      "route": "/preview/30-festival-poster/start",
      "viewport": {
        "width": 390,
        "height": 844
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:0d65249b0db6d37e5f351d0693cb662b758c9963cecc29ea46008dc690addcd2",
      "sha256": "cd75f4653d33cb6a4bcb9d3c7ff1d065abeccf7ba0329dea5d1f90e638deacfb",
      "fullPage": false
    },
    {
      "file": "/previews/30/detail.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/30/51e73b9beaf9c112-detail.jpg",
      "route": "/preview/30-festival-poster/event",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "event",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:0d65249b0db6d37e5f351d0693cb662b758c9963cecc29ea46008dc690addcd2",
      "sha256": "51e73b9beaf9c112ad310677789ec259766e8ffd91c6b09ac60459580804d1f1",
      "fullPage": false
    },
    {
      "file": "/previews/30/full-page.jpg",
      "url": "https://drew-site-design-library.t3.tigrisfiles.io/references/30/70a4eaa27ce290f4-full-page.jpg",
      "route": "/preview/30-festival-poster/start",
      "viewport": {
        "width": 1440,
        "height": 1000
      },
      "state": "start",
      "fixture": "deterministic-2026-11-v1",
      "sourceRevision": "sha256:0d65249b0db6d37e5f351d0693cb662b758c9963cecc29ea46008dc690addcd2",
      "sha256": "70a4eaa27ce290f48fbc2d3615d8dcbfb4658e4a31ec28ba5701bab3a201db9f",
      "fullPage": true
    }
  ],
  "sourcePath": "src/designs/30-festival-poster",
  "neighbours": [
    "03",
    "46"
  ],
  "palette": {
    "page": "#edece5",
    "surface": "#ffffff",
    "ink": "#111e50",
    "accent": "#ee5c49"
  },
  "fonts": [
    "Bebas Neue",
    "DM Sans"
  ],
  "brief": "**Philosophy and fit.** Turn a programme into a memorable public announcement. Suitable for festivals, theatre seasons, screenings, exhibitions, and music events.\n\n**Visual grammar.** Oversized condensed type, date stamps, alternating colour fields, and overlapping poster blocks establish the hierarchy. Cobalt, hot coral, and off-white form the base palette. The navigation remains a clear strip for programme, venues, and tickets; the event schedule uses clean rows beneath the expressive masthead.\n\n**Specimen and flow.** *Night Signal* presents a fictional arts weekend. Filter the programme by day and venue, inspect an event, and save it to a local itinerary. Supporting views include a venue guide and an itinerary conflict state when events overlap. Ticket buttons open a clearly labelled sample ticket panel.\n\n**Responsive behaviour.** Poster typography resizes without clipping event names. Schedule rows become stacked records; overlapping decorative elements separate before they crowd information. Motion is optional and never required to read dates.\n\n**Identity rules.** Preserve the collision of bold announcement and usable timetable. Avoid turning every event into an identical rounded card or placing essential text inside raster posters. **Effort: medium.**",
  "scope": "An expansive sample page with representative local interactions; no production business backend.",
  "discovery": {
    "industries": [
      "Festival",
      "Music",
      "Events"
    ],
    "visitorGoals": [
      "Plan an event visit"
    ],
    "conversionActions": [
      "Build an itinerary"
    ],
    "siteSize": "Small brochure",
    "interactionTypes": [
      "Programme filters",
      "Saved itinerary"
    ],
    "keywords": [
      "Events",
      "Culture",
      "Poster-scale condensed type",
      "Clear programme rows under expressive fields",
      "Visible event conflicts"
    ]
  },
  "patterns": [
    "Poster-scale condensed type",
    "Clear programme rows under expressive fields",
    "Visible event conflicts"
  ],
  "downloadUrl": "/downloads/30-festival-poster.zip"
}